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To be the premier sports jersey collectible store in the Mappleton area. Have constant turnover of inventory encouraging customers to come in often. Be known for excellent customer service. Company Summary Jerseys is an existing business that is being purchased by Phil Garment.
The business will be a sole proprietorship. The business is being sold because the previous owner is ready to retire. For a lump sum, the lease will be transferred and Phil will receive the current inventory as well as the good will of the business.
The name will remain the same and the inventory will also be similar, however, in addition to baseball and football jerseys, Phil will stock cycling jerseys as well.
There is a huge market for famous player jerseys, especially in Massachusetts which has rabid sport fans. The products will be procured through two sources, the first is personal networking, the second is eBay. While some customers might actually wear these previously worn jerseys, most are purchasing them as a collectible that they will put on display.
Market Analysis Summary The sports collectible market is huge, particularly for sport jerseys. The ages of collectors ranges from young kids to grown adults.
With the growing popularity of eBay, sport collectible trading has become even more popular with a much more open market. Jerseys has segmented the market into two niches, children and adults. In general the children are most interested in the baseball and football jerseys with the adults showing primary interest in the cycling jerseys.
Jerseys will employ different strategies to market itself to the two different market segments. While Jerseys will use an active marketing strategy, they will also rely on walk-by traffic as an excellent source of walk-in customers.
Each one has its own distinct demographics. While this group does not have significant amounts of discretionary income, a function of their age, they typically do get an allowance and save their money for purchases relating to sports. To them, nothing would be better than to stay in front of a TV for the entire Saturday or Sunday watching all the different games that day.
Sixty-five percent of the adults that collect memorabilia began as a child and have continued into adulthood. Fifty-five percent have at least some college education.
This group enjoys to watch sports, while most of the observations occur with the TV, this group views live sports at least 10 times a year. Of the advertising that Jerseys will be undertaking, some will be utilizing magazines with primary child readership demographics for the child market, and adult publications for the adult segment.
To attract additional child attention, Jerseys will also sponsor a few little leagues to ensure a presence among the children. The walk-in traffic of the store will be primarily adults as the store is located in a busy commercial retail area of the city and while some children do walk through the city browsing, the walk-in traffic will be primarily adult.
There are very few larger stores or chains. This is the case to a large degree due to the fact that the products are used, one of a kind items.Eastern Pennsylvania Youth Soccer is the State governing body of club soccer under US Soccer, USASA and US Youth Soccer.
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