All the above influence the buying decisions of consumers due to following reasons: They have used the product or brand earlier.
Protection to feet Elegance in style So, motivation is the force that activates goal-oriented behaviour. Motivation acts as a driving force that impels an individual to take action to satisfy his needs.
So it becomes one of the internal factors influencing consumer behaviour. Human beings have considerably more than five senses. Apart from the basic five touch, taste, smell, sight, hearing there are senses of direction, the sense of balance, a clear knowledge of which way is down, and so forth.
Each sense is feeding information to the brain constantly, and the amount of information being collected would seriously overload the system if one took it all in.
The brain therefore selects from the environment around the individual and cuts out the extraneous noise.
In effect, the brain makes automatic decisions as to what is relevant and what is not. Even though there may be many things happening around you, you are unaware of most of them; in fact, experiments have shown that some information is filtered out by the optic nerve even before it gets to the brain.
People quickly learn to ignore extraneous noises: Therefore the information entering the brain does not provide a complete view of the world around you. When the individual constructs a world-view, she then assembles the remaining information to map what is happening in the outside world.
Any gaps and there will, of course, be plenty of these will be filled in with imagination and experience.
This mapping will be affected by the following factors: This is the existing world-view within the individual, and is unique to that individual. This can happen through a process known as chunking, whereby the individual organises information into chunks of related items.
For example, a picture seen while a particular piece of music is playing might be chunked as one item in the memory, so that sight of the picture evokes the music and vice versa.
This is the degree to which the brain is selecting from the environment. It is a function of how much is going on around the individual, and also of how selective concentrated the individual is on the current task. Selectivity is also subjective: These lead individuals to interpret later information in a specific way.
For example, look at this series of numbers and letters: This leads us to interpret later experience in the light of what we already know. Psychologists call this the law of primacy, Sometimes sights, smells or sounds from our past will trigger off inappropriate responses: An example of cognitive mapping as applied to perception of product quality might run as follows.
The consumer uses the input selector to select clues and assign values to them.
Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors play an essential role in influencing the buying decisions of consumers. Motivation: The level of motivation influences the buying behavior of the attheheels.com is very well explained by Maslow through his need hierarchy theory comprising of basic needs, security needs, social needs, esteem needs and self-actualization needs. Factors Influencing Consumer Behavior Definition: The Consumer Behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior.
For quality, the cues are typically price, brand name and retailer name.Psychological Factors That Influence Consumer Buying Behavior by Annie Sisk - Updated November 08, If you want your business to be successful, you must first understand what drives your targeted customers in their purchasing decisions.
4 major factors that influence consumer buyer bahaviour; Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. II. A consumer’s buyer behaviour is influenced by four major factors.
1) Cultural, 2) Social. 3) Personal. 4) Psychological. Psychological Factors That Influence Consumer Buying Behavior by Elizabeth Mott Advertising input floods consumers' perceptions with a non-stop stream of information.
Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self concept.
Age It is obvious that the consumers change the purchase of goods and services with the passage of time. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors play an essential role in influencing the buying decisions of consumers.
Human beings are social animals. In this article I’ll share five ways you can adjust your social media tactics to improve your brand’s influence on consumer purchasing decisions. Find 5 ways to influence consumer purchasing decisions.